In today’s fast-changing digital landscape, customer expectations are higher than ever. They want personalized, seamless, and meaningful interactions across every touchpoint. To deliver on that promise, organizations need the right technology—implemented the right way.
That’s where Partner-Led Onboarding (PLO) comes in. As a certified Braze partner, Minders helps brands implement and optimize the platform with speed, precision, and strategy, ensuring teams are set up for long-term success.
Why Partner-Led Onboarding Matters
Proper onboarding not only helps users solve immediate issues, but also sets up long-term engagement and loyalty to your brand.
Implementing a new customer engagement platform can be time-consuming and resource-intensive. PLO bridges that gap by providing access to specialized expertise from partners like Minders, who combine technical implementation with marketing strategy.
What Makes PLO Different
To help address onboarding challenges at scale, Braze launched the Partner-Led Onboarding program. Through it, organizations gain access to top-tier partners uniquely equipped to support customers with specialized teams of technical and functional experts.
Here are some of the key advantages that set the program apart:
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Access Ecosystem Expertise
PLO partners are trained across a wide range of marketing technologies, executing and managing them daily. That means Braze customers receive a comprehensive, expert onboarding experience—regardless of their current tech stack. -
Uplevel Your Marketing Strategy
Drawing on extensive experience with hundreds of brands, PLO partners provide strategic marketing guidance that optimizes campaigns and journeys right from the start. -
Expand Your Network
Beyond onboarding, customers gain access to a network of best-in-class technology and solution partners, strengthening their broader Martech ecosystem. -
Efficient Time to Value
Validated Onboarding Consultants (OC) and Technical Architects (TA) accelerate go-live dates, offering flexibility and speed without compromising quality.
To become PLO partners, organizations undergo rigorous validation, including specialized courses and mock sessions. Once certified with OC and TA badges, they are prepared to expedite value for customers.
The program has already proven highly effective: over 200 onboarding services delivered with consistently strong CSAT scores, establishing PLO as a key component of Braze’s broader Partner-Led Services strategy.
Minders’ Approach to PLO
At Minders, we don’t just implement tools—we build the foundations for growth. Our approach ensures every deployment maximizes the potential of Braze:
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ShapeImplementation
SDK configuration, taxonomy development, Martech architecture review, and quality assurance at every stage. -
ShapeTraining
Tailored sessions that empower teams to master Braze, integrate Amplitude where relevant, and align data insights with strategic objectives. -
ShapeSupport
Ongoing optimization and troubleshooting via ticketing systems and Slack channels, ensuring teams stay confident and supported long after go-live.
The Outcome
With Partner-Led Onboarding, organizations accelerate time-to-value, reduce complexity, and strengthen their marketing maturity. More importantly, they establish the groundwork for sustained engagement and loyalty.
At Minders, we’re proud to be a Braze Certified Partner—helping brands turn data into meaningful conversations and strategies into measurable growth.
