The Future of Marketing is Here: Inside BrazeAI’s New Features at #Forge2025 🚀

Day 2 at #Forge2025 and the future is unfolding. This morning, Braze CEO and Co-Founder Bill Magnuson, along with CPO Kevin Wang and CBMO Astha Malik, introduced a new chapter for marketers—one that elevates the craft of engagement with the power of AI, data, and creativity.

Magnuson opened with a reminder: “Competition for customer attention keeps increasing, and now AI itself is another competitor in this battle. The challenge is to understand the context of your customer relationships and connect when their attention is truly available.”

🔄 From “Listen, Understand, Act” to Composable Intelligence

The foundation of Braze engagement—Listen, Understand, Act—is evolving. Today, it becomes a system where:

• Context feeds richer understanding of the customer, going beyond keywords and clicks to capture their full environment.
• Intelligence processes that data with adaptive AI models that learn continuously.
• Interaction delivers flexible, omnichannel engagement at the right moment.

The result is a new framework: Composable Intelligence. One that combines productivity with more human, personalized, and impactful customer experiences.

🧠 The BrazeAI Suite

BrazeAI Decisioning Studio™ (GA Today!)

BrazeAI Decisioning Studio™ puts AI agents to work, delivering a new level of personalization and orchestration to drive measurable business results.

Marketers are not merely deploying AI – they are training it to understand what matters most to their customers and business and providing it with context to make autonomous decisions at scale.

• Configurable AI agents personalize every aspect of communication—channel, message, creative, offer, frequency—using all available first-party data.
• Born from the integration of OfferFit’s AI Decisioning Engine, these agents continuously learn from every interaction.
• The result: personalization and orchestration that cannot be achieved by traditional methods.

✨ Example shared at Forge: A retail brand used Decisioning Studio to optimize promotions across channels. Instead of sending the same discount to everyone, AI agents dynamically adapted offers based on behavior—like browsing without buying, or cart abandonment—boosting conversions by 23%.

BrazeAI Agent Console™ (Private Beta – Now)

Custom and pre-built agents elevate marketers and boost creativity with BrazeAI Agent Console™.

• Build, manage, and deploy agents—like a Brand Voice Agent or Content Optimizer Agent—directly into Braze Canvas and Catalogs.
• Monitor performance, insights, diagnostics, and timelines in real time.
• For example: an eCommerce brand can connect Braze Surveys to Canvas, parse reviews for sentiment, and instantly trigger personalized SMS or email journeys.

Braze offers flexibility: you can use Braze-provided LLMs powered by Google Gemini, or bring-your-own-LLM from Anthropic, Amazon Bedrock, or OpenAI.

✨ Example shared at Forge: An eCommerce brand connected Braze Surveys to Canvas. Product reviews were parsed for sentiment in real time, instantly triggering personalized SMS or email journeys. Positive reviews unlocked loyalty program offers, while negative reviews triggered proactive customer service follow-ups.

BrazeAI Operator™ (Beta Q4 / GA 2026)

Smarter campaigns. Deeper connections. More room for creativity.

BrazeAI Operator™ introduces a single, conversational interface for marketers to:

• Build campaigns with prompts.
• Surface real-time insights.
• Automate workflows.
• Talk to their data with natural-language queries.

Through integration with Snowflake Cortex AI, Operator lets marketers instantly ask:

• “How is my campaign performing?”
• “What are the top drivers of conversion this week?”
• “How do we compare to industry benchmarks?”

The result: democratized analysis, faster decision-making, and teams free to focus on strategy and creativity instead of operational hurdles.

✨ Example shared at Forge: A streaming platform used Operator to instantly analyze drop-off points in trial-to-paid conversion. Within minutes, they identified that users abandoning the funnel shared a device type + time-of-day behavior—insights that normally would’ve taken weeks to uncover.

BrazeAI Content Optimizer Agent™ (Beta)

Developed from Project Catalyst, the Content Optimizer Agent™ is embedded directly into Canvas. It allows marketers to generate, test, and optimize content at every stage of the journey—turning creativity into measurable impact.

BrazeAI MCP Server™ (Beta)

Announced last month, the Model Context Protocol (MCP) Server connects Braze data to preferred AI clients like Claude Desktop or Cursor. Both marketing and technical teams gain conversational access to campaign and customer insights, simplifying integration into broader AI workflows.

🌐 Partnerships Expanding the Ecosystem

• Snowflake Cortex AI → enables marketers to analyze data conversationally and securely, accelerating insights.
• Google Gemini → powers Braze-provided LLMs, enhancing generative and agentic AI.
• Custom Agent flexibility → freedom to bring Anthropic, Amazon Bedrock, or OpenAI into Braze journeys.

As Jim Fairweather, Head of AI GTM at Google, noted: “AI agents play a vital and transformative role in driving business innovation. They enhance productivity, enable creative breakthroughs, and revolutionize workflows.”

📅 Availability

• BrazeAI Agent Console™: Private Beta – Now
• BrazeAI Decisioning Studio™: General Availability – Now
• BrazeAI Operator™: Limited Beta – October 2025; Full Beta – January 2026
• BrazeAI Content Optimizer Agent™: Beta – Now
• BrazeAI MCP Server™: Beta – Now
• Snowflake Cortex AI Integration: Beta – December 2025

🎤 The Message: Customer Engagement is a Craft

Braze CEO Bill Magnuson closed with a message that resonated deeply:

“Customer engagement is a craft. This wave of composable intelligence doesn’t just automate tasks—it empowers marketers to orchestrate with greater creativity and precision, amplifying human connection and redefining what’s possible.”

The baton has been passed to marketers. With BrazeAI, the tools are here to transform data into action, imagination into reality, and every interaction into deeper customer loyalty.

✨ Minders Take

At Minders, we see this not just as a product launch, but as a turning point:

• AI is no longer only about productivity—it’s about giving marketers the space to focus on imagination, experimentation, and strategy.
• Customer engagement is evolving from campaigns to conductor-level orchestration.
• The winners of this era will be the brands that combine data, AI, and human creativity into experiences that inspire loyalty and accelerate growth.

📌 Want to see how to bring this to life? Join our upcoming Minders x Braze Webinar where we’ll break down these launches, share LATAM & global case studies, and explore how to embed Composable Intelligence in your engagement strategy.

👉 Register here for the Webinar