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Minders Shape

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Explore key ideas and insights from our specialists on growth, data, product, and customer engagement.

Why Attribution Models Keep Failing (and What’s Actually Behind It)

Why Attribution Models Keep Failing (and What’s Actually Behind It)

From Open Finance to Open Growth: the infrastructure that connects data, decisions, and competition

From Open Finance to Open Growth: the infrastructure that connects data, decisions, and competition

Braze SDK QA in mobile apps: complete step-by-step guide

Braze SDK QA in mobile apps: complete step-by-step guide

AI Playbook: Six Predictions to Lead in the Age of AI

AI Playbook: Six Predictions to Lead in the Age of AI

2026 Predictions: Consumer trends shaping the marketing landscape

2026 Predictions: Consumer trends shaping the marketing landscape

How to Build a Successful Customer Engagement Automation Program

How to Build a Successful Customer Engagement Automation Program

🚀 Stop Slowing Down Your App: How Delayed SDK Initialization Boosts Performance

🚀 Stop Slowing Down Your App: How Delayed SDK Initialization Boosts Performance

The Future of Financial Services: AI, Braze, and Minders Making Hyperpersonalization Real

The Future of Financial Services: AI, Braze, and Minders Making Hyperpersonalization Real

From Illusory ROI to Real Impact in Fintech Marketing

From Illusory ROI to Real Impact in Fintech Marketing