With over a century of leadership in Chile’s financial sector, Consorcio has always prioritized innovation and personalized experiences across digital and in-person interactions. However, despite its extensive expertise, the company faced challenges in understanding and optimizing user navigation across its digital channels. To address this, Consorcio partnered with Minders and implemented Amplitude, a data analytics tool that completely reshaped its approach.

The Challenge: Understanding User Navigation

Before adopting Amplitude, Consorcio struggled to analyze customer behavior within its digital ecosystem. Although they had tools like Google Analytics and transactional data, they lacked visibility into user journeys between key interaction points on their website. This uncertainty made it difficult to pinpoint user friction points and opportunities for improvement.

Key Challenges Identified:

? Understanding where users encountered issues or abandoned processes.
⚡ Accelerating decision-making with real-time, clear data.
? Shifting from assumptions to data-driven decision-making.

The Solution: Amplitude & Minders

By implementing Amplitude, Consorcio gained full visibility into the customer journey, from website entry to conversion. Minders played a key role in this transformation, providing ongoing support, training, and strategic guidance during and after onboarding.

Key Benefits Achieved:

✅ Full conversion funnel visibility – Every stage is now mapped, enabling instant issue detection.
✅ Self-service reporting – Teams have access to real-time, dynamic dashboards, reducing reliance on external analyses.
✅ Customer experience optimization – Data-driven insights allow for continuous improvements in user interactions.

Outstanding Results

1. Optimized Conversion Funnels

Before Amplitude, identifying where users dropped off was a challenge. Now, teams can precisely analyze drop-off points and take immediate action.

? Example:
When a conversion drop was detected at a specific stage, Consorcio’s team dove into the data, identified the cause, and implemented quick fixes, resulting in an improved user experience and higher conversion rates.

2. Reduced Uncertainty

With reliable, real-time data, Consorcio has eliminated guesswork from decision-making. Amplitude’s analytics tools clearly show which actions are effective and which need adjustments, enhancing operational efficiency.

3. Personalized Case Resolution

Thanks to Amplitude, Consorcio can now analyze individual user cases, understand customer pain points, and resolve issues efficiently.

✨ This personalized approach also helps identify behavioral patterns, allowing Consorcio to proactively improve the overall user experience.

Minders: A Strategic Partner

Minders played a crucial role in Consorcio’s success with Amplitude. From technical and strategic support to training internal teams, Minders ensured a seamless implementation and helped maximize the tool’s potential.

Conclusion

By leveraging Amplitude and Minders’ expertise, Consorcio has taken a major step forward in digital transformation. With enhanced data analysis, optimized processes, and a customer-centric focus, the company is now better positioned to lead Chile’s financial sector in the digital age.

This success story highlights how even a century-old company can embrace modern tools to overcome digital challenges, enhance efficiency, and remain competitive in an evolving landscape. ?