About MODO
MODO is a leading digital wallet in Argentina, integrated into over 20 apps, allowing users to pay with QR codes while offering top benefits and cashback rewards. Its mission is to connect people with their money, enabling seamless payments through various methods with significant advantages.
Challenges That Led MODO to Work with Minders
MODO’s primary goal was to enhance user event tracking. They initially focused on transactional flow integration to analyze conversion funnels. Over time, they expanded tracking to the entire customer journey, covering onboarding, user interactions, activity tracking, and post-payment flows.
This approach enabled comprehensive event tracking across the entire application, which was later extended to other integrated apps.
A Data-Driven Development Approach
As a data-driven company, MODO needed a solution to systematically collect insights. The lack of an advanced tool led them to adopt Amplitude, a platform specifically designed for Product Managers to facilitate decision-making.
Adoption and Usage:
- 120+ MODERS actively use Amplitude.
- 50% use it frequently, 1/3 engage monthly, and 15 key users generate reports that are shared across the company.
- Amplitude is the sole tool used to visualize user activity, according to Pablo Scoglio, SVP Product Development at MODO.
Amplitude Experiment: Elevating Testing and Governance
Amplitude Experiment combines user behavior analytics with A/B testing, helping companies optimize loyalty programs, design, navigation, forms, and CTAs.
MODO leveraged this tool to gain deeper insights when rolling out new products. They initiated a data governance project, where the chapter took control of Amplitude usage, ensuring consistency and best practices.
With Minders’ support, they continuously monitor tool usage and achieved an unprecedented 100% Data Score, becoming the first company in Latin America to reach this milestone. 🚀
