Written by Valentina Llanos Pontaut
(Solutions Architect) 

How do you turn a simple product launch into an interactive experience that boosts sales, drives participation, and strengthens your brand?

That was the challenge we tackled alongside Dominó, one of Chile’s leading fast food chains, when launching their new hot dogs with Doritos. The goal wasn’t just to add a new item to the menu—it was to create real, measurable engagement with customers by blending creativity with technology.

What is Snake Doritos? An In-App Game Built with Braze

The solution was to bring back a classic—the iconic Nokia Snake game—but with a modern twist. That’s how Snake Doritos was born: a fully themed, gamified experience built in HTML using Braze, and optimized for mobile.

🎮 User Experience Highlights:

• Fully branded design inspired by Doritos and Dominó

• Seamless in-app integration via the official Club Dominó app

• Clear incentives from the start:

  “1,000 hot dogs up for grabs and thousands of discounts”

This transformed a typical app interaction into a fun and memorable experience—perfectly aligned with the brand’s tone and digital strategy.

Play & Win: Snake Doritos Reward Structure

Every Snake Doritos player received instant digital coupons, based on their score, redeemable directly in the app for discounts or free products.

📊 Snake Doritos Rewards Table by Score 

📌 All coupons were valid for 24 hours and delivered instantly at the end of each game.

Full-Funnel Campaign: Pre, During & Post Launch Strategy

To ensure the success of Snake Doritos Braze, we designed a 360° campaign, blending digital, social, and in-store touchpoints across three key phases:

Pre-Launch

• Teaser content on social media and owned channels

• In-app messaging to build anticipation

Launch

• Push notifications sent via Braze

• Activation of influencers and brand ambassadors

• High-impact social media coverage

Post-Launch

• Daily reminders to play and redeem coupons

• In-store digital signage promoting the game

• Ongoing focus on digital as a conversion channel

Snake Doritos Braze Results: +410% in Product Sales

The campaign delivered not only engagement but also measurable business impact. In July, while the Snake Doritos experience was live, the numbers spoke for themselves:

📈 Doritos Product Sales Growth (June → July):

🏆 Coupon Redemption Breakdown:

• 436 free hot dogs (47% of redemptions)

• 257 with 30% discount

• 151 with 10% discount

• 61 with 20% discount

• 19 with 15% discount

The top-performing incentive was the Free Doritos Hot Dog, which proved to be a powerful motivator for product trial and conversion.

What the Client Said

“It was a complete success because we met our goals. I also want to thank the team because we truly appreciated your ability to deliver a solution when our initial idea wasn’t feasible. We believe the campaign’s success was also due to your support throughout the process.”

— Soledad Miranda, Dominó

This feedback confirms the value of a well-executed gamification strategy, where creativity, technology, and business goals come together.

Why Snake Doritos Worked: Key Takeaways

This case demonstrates that gamification can be a direct driver of both engagement and sales, especially when supported by robust tools like Braze, which allow brands to personalize, scale, and measure in-app experiences.

🎯 Success Factors:

• Clear and attractive incentives

• Frictionless in-app experience

• Omnichannel campaign integration

• Real-time performance monitoring

• Storytelling aligned with brand identity

Conclusion: Snake Doritos Braze and the Future of Interactive Marketing

The Snake Doritos Braze case shows how brands can go beyond traditional launches and create interactive digital experiences that are fun, surprising, and effective.

At Minders, we believe these types of experiences represent the future of marketing—moments that connect with users, add value, and deliver real business results.