Minders Shape

Growth for Retention, Real Growth

At Minders…

We approach Growth by following the scientific method, aiming to drive growth through your digital product. We firmly believe that by focusing efforts on perfecting and promoting digital products, they can organically drive business growth, attract the right users, and achieve mass adoption that directly translates into sustained revenue increases.

We leverage Martech solutions, data, and experimentation to develop and execute strategies that deliver incremental improvements in user activation, engagement, and monetization rates.

We don’t promise quick wins, nor do we believe in them. We’re here for the long haul, committed to helping you achieve lasting growth.

Here's what they say about us

"Gracias a la implementación de Amplitude con Minders, alcanzamos un aumento del 22% en la conversión y logramos el mayor récord de ventas en la historia de la empresa durante el Orange Friday.”

“With Amplitude by Minders, we increased digital channel sales by 30%, optimized marketing strategies, and enhanced personalization to deliver a more satisfying and profitable experience."

Minders shape

Martech Activation

Tools don’t work magic. Decisions do.

We implement and activate platforms like Braze and Amplitude, organizing your tech stack strategically so that teams can operate with autonomy, focus, and confidence.


We take care of defining event taxonomies, structuring data flows, designing business-focused dashboards, and supporting teams every step of the way. Our goal isn’t just implementation — it’s ensuring you can use your technology with clarity, purpose, and without dependencies.

 

What can we help you with?

Implement Braze, Amplitude, and related tools.

Implementation and onboarding for Braze and Amplitude means setting up the tools, events, data flows, and integrations so your team can start sending personalized campaigns and analyzing user behavior.

Design tracking plans, event tagging, and data flow architecture.

We help you define key events and connect data sources to ensure accurate, actionable insights—via CDPs or direct integrations.

Configure dashboards with actionable KPIs using Amplitude.

We configure dashboards and define key performance indicators (KPIs) in Amplitude to provide actionable insights, align teams around shared goals, and enable data-driven decision-making.

Design journeys and campaigns within Braze.

We structure journeys and campaigns in Braze to drive engagement, retention, and personalized experiences at scale.

Provide QA, documentation, and ongoing support.

We ensure data accuracy and consistency through QA processes, establish governance best practices, and maintain thorough documentation to support scalable analytics.

Train and continuously support teams to help them operate independently.

Equipping internal teams with the knowledge and tools they need to activate data, use platforms like Braze and Amplitude effectively, and drive real impact.

Minders shape

Growth Operations

We’re not here to rely on magic formulas or to check boxes. We become part of your team to understand, challenge, and activate new growth opportunities — together.

 

Our Growth Product Managers prioritize, experiment, execute, and learn alongside you. We use Amplitude to detect real signals in user behavior, and Braze to respond with concrete, measurable actions. Every experiment is a learning opportunity that informs the next decision.

 

Data means nothing… or it can mean everything. The hard part is turning it into decisions. That’s where we excel.

 

What can we help you with?

Prioritize and manage the growth roadmap.

It’s the ongoing process of finding, prioritizing, and testing ideas to improve the user experience and business results.

Design and execute experiments: A/B tests, holdouts, multivariate tests.

We build experimentation roadmaps to turn insights into action—testing fast, learning continuously, and driving growth with data.

Develop and adjust lifecycle strategies: activation, engagement, and monetization.

Understanding how users move through key stages—like onboarding, reactivation, and upsell—to deliver the right message at the right moment.

Manage and optimize campaigns focused on sustainable impact.

In Braze, setting up and optimizing campaigns properly is key to turning data into meaningful engagement. It ensures users receive the right message at the right time—maximizing impact and avoiding wasted efforts or disconnected experiences.

Analyze funnels, cohorts, and retention using Amplitude as our compass.

Understand user actions, preferences, and patterns—enabling the creation of dynamic segments that power personalized messaging, smarter targeting, and higher conversion across the entire user journey

Document learnings and collaborate with your teams to integrate insights into processes.

We help teams learn faster, avoid past mistakes, and amplify proven wins across the business.

Minders shape

Data & AI

Growth isn’t improvised — it’s built with focus, method, and constant learning.

 

We turn data into decisions that drive real growth. We design modern data systems and apply machine learning models to personalize experiences, anticipate behavior, and enable smarter strategies.

 

We support teams throughout the entire journey: from data warehouse architecture to the implementation of predictive models.

 


We aim for clarity, speed, and measurable results. Because in the noise of data, we find the signals that move the business.

 

 

What can we help you with?

Design data warehouse architectures

We design scalable, high-performance data warehouses using platforms like BigQuery, Snowflake, and Redshift, built for clarity, speed, and long-term growth.

Build robust pipelines and scalable models

We build reliable, maintainable data pipelines and models using dbt, Airbyte, and Fivetran, so your data flows cleanly, and scales with your business.

Ensure quality, traceability, and governance across the entire data ecosystem.

We put systems in place to ensure your data is accurate, traceable, and compliant. Because insights are only as strong as the foundation they rest on.

 

Integrate analytics and Martech platforms to unify the user view.

We connect analytics and Martech tools into one coherent stack, aligning your teams around a unified, actionable view of the user.

Develop predictive models

We use machine learning to forecast churn, LTV, and conversions, giving you the foresight to act before users disengage.

Apply segmentation and clustering techniques for effective personalization.

We group users based on behavior, intent, and potential, enabling sharper targeting and truly personalized experiences.

Create recommendation engines tailored to real user behavior.

We build recommendation systems tailored to what your users actually do — not just what they say — to increase relevance and impact.

Model attribution to understand which channels truly drive results.

We analyze user journeys across channels to understand what’s really delivering outcomes, so your investment decisions can be guided by evidence, not assumptions.

 

Minders Shape

Our principles

01.

Human to Human.

Just as we want our clients to connect with their users, we strive to build genuine relationships with those we work with. We are experts and constantly improve, but above all, we are a human company that prioritizes personal contact and authentic connections.

02.

Continuous Experimentation.

We reject one-size-fits-all solutions; what works for some may not work for others. We focus on experimenting, analyzing user behavior, and rigorously measuring to continuously optimize, always data-driven and user-centered.

03.

A dedicated and independent growth team.

A dedicated and independent Growth Squad, so you don’t have to worry about hiring or training staff.

04.

We Share Knowledge.

In our world, knowledge is shared: we keep your team always up to date with training sessions, strategic insights, and a playbook of experiments and learnings we achieve together.

Success cases

How Crehana Uses Amplitude to Optimize Product Strategy and User Retention

How Crehana Uses Amplitude to Optimize Product Strategy and User Retention

How Stori Improved Customer Experience with Interactive WhatsApp Messaging

How Stori Improved Customer Experience with Interactive WhatsApp Messaging

How Stone Optimized Experiences and Increased Conversions with Amplitude and Minders

How Stone Optimized Experiences and Increased Conversions with Amplitude and Minders

Minders Shape

We are official partners of the best Martech solutions.

Our experts help you select, implement, integrate, and operate your Martech stack to execute the best growth strategy.

Gain reliable data and the insights you need to make informed decisions and accelerate your growth.

The engagement platform you need to manage all of this effectively, adapting to the future of marketing.