Do you think Growth is important? Then retention should matter to you too.
Without retention, your product becomes a leaky bucket—no matter how much you invest in marketing, ads, or other user acquisition channels, you’ll end up with no long-term users. That means no real growth and no sustainable revenue.
You can find thousands of articles with «growth hacks» to boost retention—social media tactics, drip campaigns, remarketing, push notifications, etc. The problem? Most of these are just short-term tactics, often too generic, delivering fleeting results. Until now, there hasn’t been a real, actionable framework to improve user retention across all lifecycle stages.
Until now…
What will you learn in this Playbook?
📊 How to measure your business’s real growth
🧐 Why analyzing retention at every user lifecycle stage matters
💪 How to identify key behaviors and actions tied to retention
🤸 How to turn new users into active users
🤝 How to convert active users into engaged power users
🪦 How to reactivate churned or inactive users
✅ Short-term tactics & growth hacks (and when to use them)
🪄 A proven formula to systematically improve retention
This framework is a repeatable, adaptable strategy for products at any growth stage and in any industry. Whether you’re a growth expert or just starting out, Mastering Retention will be your go-to guide for leveraging user behavior to understand, diagnose, and fix retention challenges.
Ready to stop the leak? [Get the Playbook]
