Growth for Retention, Real Growth
At Minders…
We approach Growth by following the scientific method, aiming to drive growth through your digital product. We firmly believe that by focusing efforts on perfecting and promoting digital products, they can organically drive business growth, attract the right users, and achieve mass adoption that directly translates into sustained revenue increases.
We leverage Martech solutions, data, and experimentation to develop and execute strategies that deliver incremental improvements in user activation, engagement, and monetization rates.
We don’t promise quick wins, nor do we believe in them. We’re here for the long haul, committed to helping you achieve lasting growth.
Customer & Product Analytics
What we do?
We help teams understand user behavior, identify friction points, and measure what matters across the product journey.
Using Amplitude as our core analytics platform, we design robust event taxonomies, build funnels and cohorts, and deliver dashboards that guide daily decisions.
01. Event tracking plans and behavioral taxonomies
Event tracking plans define what to track across your website, app, and campaigns, while behavioral taxonomies organize those events to better understand user actions.
02. Funnel, retention, and cohort analysis
Funnel, retention, and cohort analysis help you understand how users convert, stay, and evolve over time.
03. Activation and feature adoption measurement
Tracking activation and feature adoption is key to improving user experience, reducing churn, and driving long-term retention.
04. LTV modeling and monetization analysis
Understanding LTV and monetization is key to maximizing revenue and optimizing your customer acquisition cost.
05. Dashboards and reporting structures for product and marketing teams
Dashboards and reporting structures built around user behavior empower product and marketing teams to track impact, discover insights, and optimize faster.
Martech Activation
We implement and connect tools like Braze and Amplitude to power personalized, scalable experiences across mobile, web, email, in-app, and more.
We define event taxonomies, set up data flows, build dashboards, and train teams to independently operate their stack and campaigns.
01. Platform implementation (Braze, Amplitude, and related tools)
Implementation and onboarding for Braze and Amplitude means setting up the tools, events, data flows, and integrations so your team can start sending personalized campaigns and analyzing user behavior.
02. Event tagging, tracking plans, and data flow architecture
We help you define key events and connect data sources to ensure accurate, actionable insights—via CDPs or direct integrations.
03. Journey and campaign design in Braze
We structure journeys and campaigns in Braze to drive engagement, retention, and personalized experiences at scale.
04. Dashboard setup and KPI definitions in Amplitude
We configure dashboards and define key performance indicators (KPIs) in Amplitude to provide actionable insights, align teams around shared goals, and enable data-driven decision-making.
05. QA, governance, and documentation
We ensure data accuracy and consistency through QA processes, establish governance best practices, and maintain thorough documentation to support scalable analytics.
05. Training and enablement of internal teams
Equipping internal teams with the knowledge and tools they need to activate data, use platforms like Braze and Amplitude effectively, and drive real impact.
Growth Experimentation & Engagement Strategy
What we do:
We operate as your extended growth team — helping you continuously identify, test, and scale initiatives that improve user activation, engagement, and monetization.
Our experts lead the discovery, design, and execution of lifecycle strategies, using Amplitude to uncover insights and Braze to activate campaigns across owned channels.
We bring together analytics, experimentation, and engagement into one seamless process — so your team can focus on building while we drive growth.
01. Continuous ideation and opportunity mapping
It’s the ongoing process of finding, prioritizing, and testing ideas to improve the user experience and business results.
02. Experimentation roadmap and A/B testing
We build experimentation roadmaps to turn insights into action—testing fast, learning continuously, and driving growth with data.
03. Lifecycle journey design (onboarding, reactivation, upsell)
Understanding how users move through key stages—like onboarding, reactivation, and upsell—to deliver the right message at the right moment.
04. Campaign setup, execution, and optimization
In Braze, setting up and optimizing campaigns properly is key to turning data into meaningful engagement. It ensures users receive the right message at the right time—maximizing impact and avoiding wasted efforts or disconnected experiences.
05. Insights and behavioral segmentation
Understand user actions, preferences, and patterns—enabling the creation of dynamic segments that power personalized messaging, smarter targeting, and higher conversion across the entire user journey
06. Documentation, learning loops, and scaling of successful experiments
We help teams learn faster, avoid past mistakes, and amplify proven wins across the business.
Our principles
01.
Just as we want our clients to connect with their users, we strive to build genuine relationships with those we work with. We are experts and constantly improve, but above all, we are a human company that prioritizes personal contact and authentic connections.
02.
Continuous Experimentation.
We reject one-size-fits-all solutions; what works for some may not work for others. We focus on experimenting, analyzing user behavior, and rigorously measuring to continuously optimize, always data-driven and user-centered.
03.
A dedicated and independent growth team.
A dedicated and independent Growth Squad, so you don’t have to worry about hiring or training staff.
04.
We Share Knowledge.
In our world, knowledge is shared: we keep your team always up to date with training sessions, strategic insights, and a playbook of experiments and learnings we achieve together.
Success cases
How Crehana Uses Amplitude to Optimize Product Strategy and User Retention
How Stori Improved Customer Experience with Interactive WhatsApp Messaging
How Stone Optimized Experiences and Increased Conversions with Amplitude and Minders
We are official partners of the best Martech solutions.
Our experts help you select, implement, integrate, and operate your Martech stack to execute the best growth strategy.
Gain reliable data and the insights you need to make informed decisions and accelerate your growth.
The engagement platform you need to manage all of this effectively, adapting to the future of marketing.