Growth for Retention, Real Growth

At Minders…

We approach Growth by following the scientific method, aiming to drive growth through your digital product. We firmly believe that by focusing efforts on perfecting and promoting digital products, they can organically drive business growth, attract the right users, and achieve mass adoption that directly translates into sustained revenue increases.

We leverage Martech solutions, data, and experimentation to develop and execute strategies that deliver incremental improvements in user activation, engagement, and monetization rates.

We don’t promise quick wins, nor do we believe in them. We’re here for the long haul, committed to helping you achieve lasting growth.

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Here's what they say about us

"Thanks to Minders work with Amplitude, we can now measure the real impact of each launch in real time, analyze complete user flows, and make informed decisions based on reliable data."

"Braze allowed us to transform the way we connect with our users, delivering more personalized and relevant communications at the right time. This transformation not only improved the customer experience but also optimized our CRM operations."

"With Braze and Minders, we personalized every communication and were present at every step of the user journey, increasing onboarding conversion and ensuring more users make their first investment."

"Gracias a la implementación de Amplitude con Minders, alcanzamos un aumento del 22% en la conversión y logramos el mayor récord de ventas en la historia de la empresa durante el Orange Friday.”

“With Amplitude by Minders, we increased digital channel sales by 30%, optimized marketing strategies, and enhanced personalization to deliver a more satisfying and profitable experience."

"Thanks to the implementation of Braze done by Minders, Daviplata has tripled the effectiveness of its campaigns and delivered a unique omnichannel experience to its 18 million customers."

“The implementation of Amplitude with Minders allowed us to increase revenue by 9% and optimize our onboarding and investment flows.”

“Amplitude is certainly helping to democratize access to data, precisely because the tool has such a simple interface. Of course, just one tool does not solve the problem, but with the help of Minders, we have the necessary training and support to stimulate the democratization of data access.”

Customer & Product Analytics

What we do?

We help teams understand user behavior, identify friction points, and measure what matters across the product journey.
Using Amplitude as our core analytics platform, we design robust event taxonomies, build funnels and cohorts, and deliver dashboards that guide daily decisions.

01. Event tracking plans and behavioral taxonomies

Event tracking plans define what to track across your website, app, and campaigns, while behavioral taxonomies organize those events to better understand user actions.

02. Funnel, retention, and cohort analysis

Funnel, retention, and cohort analysis help you understand how users convert, stay, and evolve over time.

03. Activation and feature adoption measurement

Tracking activation and feature adoption is key to improving user experience, reducing churn, and driving long-term retention.

04. LTV modeling and monetization analysis

Understanding LTV and monetization is key to maximizing revenue and optimizing your customer acquisition cost.

05. Dashboards and reporting structures for product and marketing teams

Dashboards and reporting structures built around user behavior empower product and marketing teams to track impact, discover insights, and optimize faster.

Martech Stack Implementation and Activation

What we do:

We ensure your Martech stack is connected, clean, and actionable.

With a strong focus on Braze and Amplitude, we implement and configure platforms to support scalable, personalized, and data-driven lifecycle journeys — across mobile, web, email, in-app, and push.

01. Implementation and onboarding for Braze and Amplitude

Implementation and onboarding for Braze and Amplitude means setting up the tools, events, data flows, and integrations so your team can start sending personalized campaigns and analyzing user behavior.

04. Event tagging and data flows setup (with CDPs or direct)

We help you define key events and connect data sources to ensure accurate, actionable insights—via CDPs or direct integrations.

03. Journey and campaign architecture in Braze

We structure journeys and campaigns in Braze to drive engagement, retention, and personalized experiences at scale.

04. Governance and documentation of Martech ecosystems

Governance and documentation of Martech ecosystems ensure consistency, scalability, and clarity across tools, teams, and data flows.

05. Training and enablement of internal teams

Equipping internal teams with the knowledge and tools they need to activate data, use platforms like Braze and Amplitude effectively, and drive real impact.

Growth Experimentation & Engagement Strategy

What we do:

We operate as your extended growth team — helping you continuously identify, test, and scale initiatives that improve user activation, engagement, and monetization.

Our experts lead the discovery, design, and execution of lifecycle strategies, using Amplitude to uncover insights and Braze to activate campaigns across owned channels.
We bring together analytics, experimentation, and engagement into one seamless process — so your team can focus on building while we drive growth.

01. Continuous ideation and opportunity mapping

It’s the ongoing process of finding, prioritizing, and testing ideas to improve the user experience and business results.

02. Experimentation roadmap and A/B testing

We build experimentation roadmaps to turn insights into action—testing fast, learning continuously, and driving growth with data.

03. Lifecycle journey design (onboarding, reactivation, upsell)

Understanding how users move through key stages—like onboarding, reactivation, and upsell—to deliver the right message at the right moment.

04. Campaign setup, execution, and optimization

In Braze, setting up and optimizing campaigns properly is key to turning data into meaningful engagement. It ensures users receive the right message at the right time—maximizing impact and avoiding wasted efforts or disconnected experiences.

05. Insights and behavioral segmentation

Understand user actions, preferences, and patterns—enabling the creation of dynamic segments that power personalized messaging, smarter targeting, and higher conversion across the entire user journey

06. Documentation, learning loops, and scaling of successful experiments

We help teams learn faster, avoid past mistakes, and amplify proven wins across the business.

Our principles

01.

Human to Human.

Just as we want our clients to connect with their users, we strive to build genuine relationships with those we work with. We are experts and constantly improve, but above all, we are a human company that prioritizes personal contact and authentic connections.

02.

Continuous Experimentation.

We reject one-size-fits-all solutions; what works for some may not work for others. We focus on experimenting, analyzing user behavior, and rigorously measuring to continuously optimize, always data-driven and user-centered.

03.

A dedicated and independent growth team.

A dedicated and independent Growth Squad, so you don’t have to worry about hiring or training staff.

04.

We Share Knowledge.

In our world, knowledge is shared: we keep your team always up to date with training sessions, strategic insights, and a playbook of experiments and learnings we achieve together.