Cocos Capital, a fast-growing financial platform, faced significant challenges in data analysis and product usability. By implementing Amplitude, with key support from Minders, the company optimized its workflows and embraced a data-driven culture.

Challenges Before Amplitude

Before adopting Amplitude, Cocos Capital lacked an in-depth analytics tool to track product usability. Development decisions were based on market standards and basic user needs, without clear metrics or post-launch tracking.

Previously, they relied on Google Analytics, which was insufficient for in-depth user segmentation or behavioral insights. This limited data-driven decision-making, impacting both marketing campaigns and product design.

Why Amplitude Was the Ideal Choice

Amplitude’s ability to create cohorts, analyze funnels, and generate segmentation charts was crucial for Cocos Capital. These capabilities allowed them to:

✅ Identify users dropping off during onboarding and re-engage them with targeted messaging.
✅ Segment customers based on activity, such as transaction frequency and investment type.
✅ Measure feature adoption and implement improvements based on key metrics.

A Cross-Department Implementation

The adoption of Amplitude involved Product, Tech, and Marketing teams. Recently, the Customer Experience (CX) team was also trained to use the platform for customer support case resolution. This interdepartmental integration has enabled teams to leverage data for:

• Optimizing marketing campaigns.
• Improving customer experience.
• Enhancing product development and UX.

Key Benefits Since Implementing Amplitude

1. Product Optimization

The Product Team now tracks post-launch features, leading to:
📈 Improved conversion by identifying UX issues and adjusting designs.
⚡ Early error detection through funnel analysis, enabling quick fixes before they impact users.
📊 Better backlog prioritization, with clear goals based on user behavior.

2. More Effective Marketing

The Marketing Team now creates custom cohorts and tracks campaign impact in real time, eliminating reliance on external databases. This enables:
🚀 Faster strategy adjustments.
🎯 More efficient and data-driven campaigns.

3. Optimized Customer Support

The CX Team uses Amplitude’s user stream to analyze customer actions before a support request, allowing them to:
✅ Escalate technical issues faster to the IT team.
✅ Improve response times and resolution accuracy.

Success Stories Powered by Amplitude

📌 Onboarding Flow Optimization

• Cocos Capital redesigned its account opening process, which involves ID verification and form completion.
• Amplitude identified drop-off points, leading to targeted improvements.
• Result: Conversion increased from 60% to 70% in just three months.

📌 Dollar MEP Trading Optimization

• Dollar MEP trading, one of Cocos Capital’s key features, was optimized using A/B testing with Amplitude.
• They iterated the flow, improving user experience and engagement.
• Result: 9% increase in revenue from this feature.

A Focus on Personalization and Segmentation

With Amplitude, Cocos Capital significantly improved marketing personalization by leveraging user insights to:

🔹 Send highly relevant messages based on user behavior and interests.
🔹 Avoid generic content overload, improving engagement.
🔹 Integrate with Braze, syncing Amplitude’s cohorts for even more effective communications.

The Role of Minders in Amplitude Adoption

Minders played a key role in successfully implementing Amplitude, providing:

• 🎓 Technical support for SDK integration.
• 🚀 Training for Product, IT, and CX teams to maximize platform use.
• ⚡ Ongoing support via Slack and email for quick issue resolution.

«The integration of Amplitude with Braze helped us increase revenue by 9% and optimize our onboarding and investment flows.»
— Chiara Libertini

Conclusion

The collaboration between Cocos Capital, Amplitude, and Minders transformed the company’s approach to data, product development, and marketing. By leveraging real-time insights, they not only enhanced their value proposition but also delivered a better, more personalized user experience.

This success story highlights how advanced analytics and expert support can redefine growth strategies in the fintech sector. 🚀