Without UTMs, 80% of your traffic appears as ‘direct’…
What are UTMs?
UTMs (Urchin Tracking Modules) are small codes added to the end of a URL to track the source of traffic in tools like Google Analytics. They’re like «tags» that identify where your visitors are coming from.
What are they for?
With UTM parameters, you can find out:
- Which marketing campaign generated each visit
- Which social network or channel is most effective
- Which specific ad is delivering results
- Which type of content converts best
Download our Spreadsheet and start creating UTMs 👇🏻
